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Do you have a business in Singapore?
Then you probably have a website to represent your business, and if you don’t, you unmistakably should. Whether you are a new start-up, small and medium enterprises, business owners or even major organizations, a website should be on the top of your priorities.
Procrastination will only lead to only one outcome, losing your edge and giving your customers to your competitors. After all, when is the last time you made a purchasing decision without first heading online to do your research?
In this digital age, a website is crucial in establishing your business online, gaining visibility and increase your bottom line.
With every business jumping on the bandwagon of establishing a website, the competition to grab the attention of your audience has never been more important.
In this post, we discuss the three ways web design can uplift your Singapore business.
3 Ways Web Design can Contribute to the Success of your Business Website
1. Page Load Speed
I have a question, and it should resonate well with you, as it’s a subconscious reflex that you do every day without even noticing it.
Imagine you’re on a website that doesn’t load instantly. What would you do next? Would you wait quietly for a few seconds while scrolling the website up and down with your fingers, or would you simply close the website, move on, and never come back again?
Having a fast loading website is crucial to your business, but it’s also one of the key features that the majority of people do not care much about. A website that loads quickly makes your users happy and appreciated, keeps them on your website longer, and increases the chances of converting them into paying customers.
A good website design company understands this by optimizing your website, implementing quality yet low-sized images, and installing the right plugins to improve load speed.
If you’re looking to have a website for your business, make sure that page speed is one of the key points that you discuss with the web design company.
Google has an awesome and free tool called PageSpeed Insights, which is an online test tool that you can use to analyze the contents of your website and then provide suggestions to make your page faster.
All you need to do is key in your web page URL, and the page speed score will be shown to you for both mobile and desktop.
You can then go through the list of recommendations and amend them accordingly to improve the page speed of your website.
2. Mobile-Friendly and Responsive
In today’s digital age, customers are always online and on the go. They constantly use their devices to research services and products, compare prices, and read online reviews.
It’s crucial that your website can be accessed on any device and provides a user-friendly experience while customers spend time on it. Put yourself in their shoes: Are you struggling to read the text and content on your website, or do you have to pinch and zoom the screen during navigation?
A mobile-friendly and responsive website should scale and render well across all devices, from mobile phones and tablets to desktop computers and bigger screens like TVs and projectors.
For Singaporean businesses with existing websites, a quick way to determine if the website is mobile-friendly is to use Google’s Mobile-Friendly Tool. By entering the website’s URL into the tool, it can check if the website is responsive.
If you don’t have a website yet, it’s time to consider creating one and ensuring that it’s mobile-responsive to meet the increasing demands of customers.
3. Website Navigation
Website navigation refers to the links and buttons on your website, typically found in the website menu, footer, and across the entire website.
Good navigation is like handing a map to your customers, allowing them to find their way around your website easily. It’s your responsibility to ensure that your website is user-friendly by providing prominent navigation features so that they can access all parts of your website within a few clicks.
Bad navigation can lead to poor user experience, lower time on page, and conversion rates. All these factors can result in an unhappy customer who may not return to your website.
Think of it this way: if you guide each customer to the exact section they need, they are more likely to inquire further about your services or contact you for more details before leaving your website.
It’s the little things that make a big difference, and having a well-thought-out navigation system is another essential aspect of designing a website.
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