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The Best Website Builders of 2023

Updated: April 4, 2023

Website builders are designed specifically for end-users who have no previous experience with website design to build a website on their own. They allow you to start a website from a suite of pre-made templates that you can customize with your own content.

There is no need to install software, as the majority of the website building work is carried out directly online, usually via a web browser.

Website builders are currently very popular, and with so many options available on the market, it can sometimes be difficult to find the right solution.

In this article, we will discuss the pros and cons of website builders, as well as go through some popular website builders that you can use.

Roundup of the Best Website Builders in 2023

1. Wix

Website Builders: WIX

WIX is a popular website builder that has been gaining popularity over the past few years. With its intuitive drag-and-drop interface and a wide variety of customizable templates, WIX makes it easy for anyone to create a professional-looking website without any coding experience.

One of the biggest advantages of using WIX is its flexibility. With over 500 templates to choose from, ranging from business sites to online stores, WIX provides users with plenty of options to build a website that suits their unique needs. Additionally, each template can be fully customized to match the user’s branding and aesthetic preferences, making it easy to create a site that looks and feels professional.

Another advantage of WIX is its built-in features and tools, which allow users to easily add functionality to their site. This includes everything from social media integration to e-commerce capabilities, making it easy to turn a website into a fully-functional online store.

Despite its many advantages, there are a few drawbacks to using WIX. One potential issue is its limited flexibility when it comes to customization. While the platform offers a lot of options, more experienced web developers may find its capabilities somewhat limited compared to other options.

Another consideration when using WIX is its pricing model. While the platform offers a free version, users must upgrade to a paid subscription to access more advanced features and functionality. Depending on the user’s needs, this can add up to a significant expense.

Overall, WIX is a powerful website builder that offers a lot of value for users looking to create a professional-looking website without any coding experience. Its flexibility and built-in features make it a great option for small businesses and individuals looking to establish an online presence quickly and easily.

2. Squarespace

Website Builders: Squarespace

Squarespace is a website builder that prioritizes design, usability, and functionality. With a range of modern and visually stunning templates, Squarespace provides users with the tools they need to create a professional-looking website without any coding experience. Additionally, the platform’s intuitive drag-and-drop builder makes it easy for users to make changes to their site as needed.

One of the standout features of Squarespace is its focus on design. The platform offers a variety of customizable templates that are designed to showcase the user’s content in the best possible way. This means that users can create a unique and visually appealing website that stands out from the competition.

Squarespace also offers a range of advanced features and tools to help users grow their business. This includes e-commerce capabilities, SEO optimization, and social media integration. These features make it easy for users to establish a strong online presence and reach their target audience.

While Squarespace may be more expensive than some other website builders, its focus on design, functionality, and usability make it a worthwhile investment. Whether you’re a small business owner, artist, or blogger, Squarespace provides users with the tools they need to create a website that looks great and meets their unique needs.

3. Weebly

Website Builders: Weebly

Weebly is a popular website builder that offers a range of powerful features and tools to help users create a professional-looking website quickly and easily. With its drag-and-drop builder and a range of customizable templates, Weebly is a great option for users looking to create a website without any coding experience.

One of the key advantages of Weebly is its ease of use. The platform’s drag-and-drop builder makes it easy for users to add and customize content on their website. Additionally, Weebly offers a variety of templates that are highly customizable, making it easy to create a website that looks unique and professional.

Another advantage of Weebly is its affordability. The platform offers a range of pricing options, including a free plan that provides users with basic features and tools. This makes Weebly an excellent option for users who are just starting out or who have a limited budget.

While Weebly may not offer as many advanced features as some other website builders, it does provide users with a range of tools to help them establish a strong online presence. This includes features such as e-commerce functionality, SEO optimization, and social media integration.

Overall, Weebly is a powerful website builder that offers a range of features and tools to help users create a professional-looking website quickly and easily. Its ease of use and affordability make it a great option for small business owners, artists, and creatives who are looking to establish an online presence without any coding experience.

4. Shopify

Website Builders: Shopify

Shopify is an e-commerce platform that allows users to create an online store quickly and easily. With its powerful features and user-friendly interface, Shopify is an excellent option for anyone looking to start an online business or expand their existing one.

One of the standout features of Shopify is its focus on e-commerce. The platform offers a range of tools and features to help users create a fully-functional online store, including inventory management, shipping and tax calculations, and secure payment processing.

In addition to its e-commerce capabilities, Shopify also offers a variety of customizable templates and themes to help users create a professional-looking website that reflects their brand. This means that users can create a unique online store that stands out from the competition.

Another advantage of Shopify is its ease of use. The platform’s user-friendly interface and intuitive design make it easy for users to set up and manage their online store, even without any coding experience.

While Shopify may be more expensive than some other e-commerce platforms, its focus on functionality and user experience make it a worthwhile investment. With its powerful features and customizable templates, Shopify provides users with the tools they need to create a successful online business.

5. Duda

Website Builders: Duda

Duda is a website builder that offers a range of powerful features and tools to help users create a professional-looking website quickly and easily. With its intuitive drag-and-drop builder and a range of customizable templates, Duda is a great option for users looking to create a website without any coding experience.

One of the standout features of Duda is its focus on responsive design. The platform offers a variety of customizable templates that are designed to look great on any device, including desktops, tablets, and smartphones. This means that users can create a website that looks great and functions well on all devices, which is essential in today’s mobile-first world.

Duda also offers a range of advanced features and tools to help users grow their business. This includes e-commerce capabilities, SEO optimization, and social media integration. These features make it easy for users to establish a strong online presence and reach their target audience.

While Duda may be more expensive than some other website builders, its focus on responsive design and advanced features make it a worthwhile investment. Whether you’re a small business owner, artist, or blogger, Duda provides users with the tools they need to create a website that looks great and meets their unique needs.

Pros of Using Website Builders

1. Catered For Users Who Have No Coding Expertise and Experience

One of the biggest reasons why website builders are so popular these days is that they allow anyone to build a website without any coding expertise or experience.

Website builders are extremely useful for first-time website owners and people who wish to design their own websites without the help of a professional website developer.

For someone who just needs a simple website without a full suite of customizations, website builders are a great starting point. There is little learning curve involved, and designing work is normally carried out through an intuitive interface where you can drag and drop elements like images and text blocks to achieve the desired outcome.

They are great for users who have a limited budget or anyone who wants to start a side project.

2. Cost To Build A Website Is Minimal

The cost to build a website using website builders is minimal, and many website builders in the market provide free trials that allow you to set up a website first and pay later if you choose to upgrade to better and paid plans.

They are great for those who are just starting their first website or those who might just want to start blogging for fun.

If you are planning to launch multiple websites at once, website builders can be a great option to reduce costs.

3. Reduce Deployment Time of Website

If you are on a time constraint and looking to put together a website within a few days, website builders would be an excellent solution.

The design process would normally entail the following:

  • Selection of domain name
  • Choose from a collection of pre-made website design templates
  • Add content to your chosen template
  • Deploy the website


Depending on the type of website builders and your level of expertise, it could take anywhere from a few hours to a few days to complete the website. With professional web design agencies or companies, a project could take months from start to deployment.

Cons of Using Website Builders

1. Intrusive Advertisements

Have you ever wondered how website builders can offer services for free? Like many companies, they run ads to bring in revenue so that they can continue to offer free trials and plans for their services.

For example, WIX runs advertisements on all pages for all websites that are under their free plan. You have no control over the nature of the advertisements and how they appear.

People are exposed to too many intrusive advertisements and generally dislike ads. Have you ever come across full-page ads that take over the entire screen, and when you try to click on the close button, it opens up another window?

This can lead to a very negative user experience on your website, and such experiences can stick with users, making it almost impossible to get them back again.

2. Repetitive and Duplicate Website Templates

One of the best things about website builders is that they allow you to choose from dozens of templates that you can use to build your website.

Now, imagine this scenario that happens every single day. Let’s say there are around 100 design templates for you to choose from, and there are millions of users using these free website builders.

What are the chances of your website using the same template as others, or even worse, your competitors? This is not rocket science, and the chances are indeed very high.

First impressions count, and you only have a few seconds to capture the attention of your audience. People are becoming increasingly impatient and will not hesitate to move on to something else.

A unique website sets you apart from your competitors and is also one of the main reasons why your customers choose you over the rest.

3. Zero Ownership of Domain Name and Website

You have worked hard, building up your content, putting in the final touches, and are ready to publish your website. What do you see in your website URL?

That’s right, you will see that the website URL consists of both your business and website builder name.

The domain name is the name of your business online, and it’s what your audience uses to access your website, typically through a web browser. It’s the brand name that your audience first gets to know you by. A good domain name adds professional credibility to your business and provides greater visibility to your brand. It reinforces your branding image and makes it so much easier for them to remember you.

What would your audience think when they see your domain name contains names like WIX and Squarespace? Is the business for real, and can I place my trust in you?

Having your domain name is very important; it reflects what your business is and what it stands for.

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