8 Traits of the Best Healthcare Website Designs have in Common

Updated: March 23, 2023

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Your website is crucial in connecting patients to your healthcare institution. Stay competitive in the industry by adopting result-driven healthcare website designs. Discover 8 key traits and examples of successful medical websites for inspiration.

With consumers spending 8-12 hours online each day, it’s vital to provide easy access to health resources and drive health discussions. This shift in the medical landscape puts patients in the driver’s seat, making it crucial to have a well-designed healthcare website.

Learn how leading medical professionals are using these traits to increase market share and dominate the industry. Get inspired by the best healthcare website designs and stay ahead of the game.

Must Have Traits for the Best of Medical Websites Designs

1. Waiting Times & Queue Updates

Here in Singapore, people’s love for waiting and queuing is becoming an island-wide obsession. Singaporeans can form a line for all kinds of situations, such as getting a Hello Kitty toy and buying the latest iPhone. However, for a healthcare provider, time is of the essence.

On the web, your patients have little patience, and they want answers immediately. If they are not able to find the necessary information, it’s much easier for them to seek the next treatment center.

The best healthcare website designs have platforms that the public can use online to find information such as the number of patients awaiting consultations and the waiting time.

This is especially important if you are a hospital that provides emergency services for people who require immediate medical attention.

2. Resources and Frequently Asked Questions

Healthcare patients have many questions about costs and pricing, which are on their minds at all times. A top healthcare website design should have a dedicated page that addresses questions such as:

Entitlements of subsidies, schemes, and shield plans
Overview of the estimated charges for all services
Availability of payment modes
Other useful information, such as operating hours and contact details

The best web designers and developers can provide insights on how you can layout and address all inquiries cleanly and systematically. One great tip would be to include a comprehensive video for people who prefer visuals. This enhances the user experience and also allows you to tap into additional audiences through video marketing.

3. Searching of Doctors & Specialists

Another key trait of the best medical website designs would be the ability to find the right person for the medical help you needed. Finding the right doctors and specialists can be both challenging and time-consuming.

Having an internal search function in your treatment center website provides your patients with the tools to do their research.

Build trust and credibility with them by giving them the necessary details for them to make a decision.

Here are some of the key filters you can include to improve the searching experiences of your potential customers:

Search by name
Search by clinics, institutions or hospitals
Search by specialties
Search by conditions and treatments

4. Articles and Blog

As a healthcare company, how do you build up your brand and be the authority that your customers look up to in the medical industry? What differentiates you from your competitors that your patients choose you over them?

Content marketing is one of the most inexpensive and efficient ways to build brand awareness and drive traffic to your website.

Here are some of the best benefits for your healthcare websites through content marketing:

Build and strengthen relationships for new and existing customers
Encourage people to share your content and website
Establish your brand as an industry leader
Increase exposure and visibility
Collecting email addresses for future engagements and communications

5. Online Appointment, Booking and Scheduling System

Patients, especially millennials, prefer performing transactions online compared to phone calls when connecting with their preferred healthcare centers.

Every customer is unique, and you should accommodate everyone by providing different ways to reach you. A suite of online systems is imperative in the design of healthcare websites, and here’s why:

An online system needs no rest and is available 24 hours a day, 365 days a year
It cuts down on the manpower and time required for call-ins
It allows for the collection of necessary details for a successful booking
It enables automated messages to remind customers of their appointments
It captures new segments of modern users who are always online and on the move

6. Mobile-Friendly & Responsive Interface

According to a report from SBR, about 84% or 4.83 million Singaporeans are internet users. Out of these, there are currently 4.3 million active mobile users, which comprise 75% of the entire Singaporean population.

With that being said, there is an upward trend of mobile users using smaller devices to perform daily activities such as researching online, comparing prices, and inquiring about products and services. New mobile devices like smartphones and tablets are released each year, and it is of absolute importance to ensure that your healthcare website is mobile-friendly and responsive.

Brand loyalty is declining, and to enhance the user experience of your users, your medical website needs to be at its best in the hand of a user.

7. Virtual Tour of Premises

Patients want the best healthcare available, and it’s due to the competitiveness of the medical landscape that such changes have occurred. How can you provide something extra that convinces them your healthcare treatment center is the best?

Try a virtual tour that enables your customers to take a visual walk through your premises without being there physically. It provides a whole new interactive experience where users take control of how they navigate and interact with the environment.

8. Section on Research, Education & Innovation

If you are looking to be a leader in your medical industry, a section on Research, Education and Innovation is a MUST.

Importance of having a section on Research, Education and Innovation:

Establish collaborations with other healthcare institutions both domestically and internationally
Recruitment of clinical trial volunteers
Consolidation of press releases, medical advancements and breaking news
Establish as a leader in the medical field
Attract investors to your healthcare company
Provide a support platform for your management executives, physicians, professionals, and doctors

8 Best of Healthcare Website Design for Inspirations

1. Tan Tock Seng Hospital

At TTSH, they provide queue status for the public to know information such as the number of patients awaiting consultations and the expected waiting time.

2. Gleneagles Hospital

Gleneagles Singapore provides a page on Cost & Financing to address the questions that their patients might have.

3. Singapore Health Services (SingHealth)

A successful example from SingHealth, which provides a search function tool to connect the doctors to the users.

4. Thomson Medical

Thomson Medical stands out from other healthcare practitioners by incorporating useful articles on their website that bring values to their customers.

5. Raffles Medical Group

Raffles Medical Group allows it’s customers to make an appointment directly on their home page.

6. Singapore General Hospital

SGH has a mobile-friendly website that scales according to the browsing device.

7. KK Women and Children Hospital

KK Women’s and Children’s Hospital has a virtual tour section that seeks to eliminate the need for showrooms and presentations, and it’s available 24 hours a day regardless of the users’ time zone.

8. National University Health System

NUHS did a great job of providing a clean and interactive interface for users to access different sections of the website.

Best Practices for a Good Healthcare Website Design

To summarize what we have discussed above, here are the best practices you should have in your healthcare website design:

Waiting times and queue updates
Resources and frequently asked questions
Searching for doctors and specialists
Articles and blog
Online appointment, booking, and scheduling system
Mobile-friendly and responsive interface
Virtual tour of premises
Section on research, education, and innovation

A great healthcare website design not only improves the credibility of your company, but it also creates a positive user experience for your visitors. Capture your visitors’ attention and create a platform that they find useful when they are searching for information on your website.

Build a Website for your Healthcare Business

It’s better late than never. The future is unpredictable and you should focus on driving traffic to your business from different entry points.

A website for your business is one of the best and cost-effective ways to bring new customers. Dominate your industry with a website that both you and your customers are proud of.

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