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As an influencer in Singapore, are you looking for the best social media website to reach new customers? The key challenge is that with new social media websites coming in, it’s sometimes hard to find the right one for you.
The obvious solutions are to use them all but should you? Instead of using them all, it’s best to focus on the platforms which your target audience use. In this article, we’ll share the 10 most popular and widely used social media platforms that you should be considering to grow your online presence.
What is Social Media Platform?
Social Media Platforms are virtual communities and networks that users come together to share information in the form of text, images and videos. Some of the most popular social media platforms include Facebook, YouTube and Instagram.
Based on the total global reach and active users, Facebook is the undisputed number one social media platform in the world. Founded in 2004, what was initially available only to students at Harvard has evolved into a global brand that comes to mind whenever you discuss anything related to social media.
This social media platform is highly successful because it empowers users with a tool called the Facebook Business Page. Brands and companies use Facebook Business Pages to create an online profile of their businesses and allow potential customers to connect with them.
Despite its past and recent controversies, Facebook is here to stay and remains the powerhouse of the social media world.
YouTube, owned by Google, is the largest video sharing social media platform in the market. Today, YouTube offers a variety of products, including YouTube Go, YouTube Kids, YouTube Music, YouTube Originals, YouTube Premium, YouTube Studio, and YouTube TV.
YouTube enables users, also known as content creators, to share and upload their videos directly to the platform. If your company focuses on video marketing, YouTube is an excellent platform to build up subscribers and nurture them into customers.
Like all social media platforms, YouTube is free to use and generates revenue by running advertisements.
Instagram, acquired by Facebook, has reached over one billion monthly active users since its acquisition in 2012. This social media platform also serves as a communication tool, allowing users to share photos, messages, and videos privately with one another.
Instagram enables users, brands, and influencers to share their content through visually captivating photos. It is also very popular for its use of hashtags, which allows users to easily find the content they want.
One of Instagram’s latest features is the integration of shopping capabilities. Users can tap on product feeds and stories to shop for products without leaving the app.
If you are an influencer or an eCommerce business owner, Pinterest is one of the social media platforms you must be on. Pinterest enables you to “pin” your content by uploading images and descriptions to share on your page.
Pinterest’s flexible ad products offer a platform to showcase your products and ideas in front of the right audience. With over 84% of users turning to Pinterest when deciding what to buy, it is essential to maintain an online presence on this social media website.
Started just nine years ago in 2011, SnapChat is one of the fastest-growing social media platforms and multimedia messaging apps globally. SnapChat is especially popular among the younger audience, including Millennials and Gen Z.
This social media platform was one of the earliest adopters to provide users with tools to interact using virtual stickers and augmented reality objects. If your target audience consists of young people, connecting with them through this platform would be ideal.
Contrary to YouTube, TikTok aims to be the leading destination for short-form videos. This video-sharing and social media app enables users to create short videos of up to 60 seconds.
TikTok has been immensely popular with users, as evidenced by statistics showing that it is the 7th most downloaded mobile app of the decade, from 2010 to 2019. With people seemingly having less time each day, short-form videos are the best way to capture the attention of such audiences.
LinkedIn is one of the world’s largest professional networks for businesses and companies of all sizes. With users in more than 200 countries, it’s an amazing feat for an 18-year-old company that was co-founded by Reid Hoffman in 2002.
If you are in the B2B sector, this social network is the ultimate tool to engage with your business prospects. Having an active profile on LinkedIn not only allows you to connect with like-minded professionals, but it also provides a platform for you to share updates about your company.
Twitter is not only widely recognized by its signature blue Twitter bird logo, but it’s also one of the most successful social media platforms that focus on text-based content sharing. If you love to type and share content, Twitter is a simple and user-friendly platform that enables you to do so easily.
With Twitter Ads, you can promote tweets and accounts, as well as drive more traffic to your website. Twitter is now one of the go-to platforms for the latest news and happenings around the world.
Reddit was founded in 2005 and is a social networking and community platform where users can participate in groups and engage in conversations. On Reddit, users can also post and share interesting content relevant to the niche of the community they have joined.
The community can then leave replies and share their opinions within the posts. In the latest update, Reddit is launching a new feature that will allow Reddit users to share posts directly to the Snapchat app. This feature aims to add a new share feature within Reddit and tap into the younger audience of Snapchat.
Tumblr is a microblogging and social networking website founded by David Karp in 2007. It is primarily used for blogging, and users can create various post types, such as text, photo, quote, video, and more.
When a user follows your blog, all of your posts will appear in their dashboard. This allows your subscribers to receive updates whenever you publish a new blog post.
If you enjoy creating articles and content, Tumblr is a great place to start because it provides all the necessary features for you to begin blogging.
Looking to Improve your Online Presence?
Selecting the right social media platforms for your business can be frustrating. Through this article, we hope you have a better understanding of what the various social media platforms are and how they can be integrated into your marketing strategy.
If you are looking to improve your online presence, Design Start can help you build a website. Call +65-9824-5850 or contact us online today to see for yourself why we are different from other web design agencies.
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